At first glance, they’re vintage stylized posters, each celebrating a different facet of the rodeo: Bull riding, team roping, barrel racing, breakaway roping. But scan the QR code nearby, and each poster comes to life through AR—instantly transporting you to the moment the photo was taken. Through the combined magic of augmented reality (AR), user-friendly design, and engaging photography/video content, we fine-tuned this AR poster experience to capture the spirit and excitement of what you’ll see in the Frontier Park arena—whether you’re here in the middle of Cheyenne Frontier Days, or exploring Frontier Park in the off-season.